How to Make Websites that Convert?
You are reading this post because you are looking to build conversion ready website for your business. So is there really a secret to making websites that convert? Well, at Web Design Nantwich, every website we build for our clients are conversion ready. Here’s how we do it.
Get the Web Design Fundamentals Right
Just like a solid building needs a strong foundation, a successful website needs a solid foundation. Here are some essential things every website must have to deliver high conversion rates.
Stunning design – If you want your visitors to take you seriously, you must present yourself in a professional manner. This means that your website must be professionally designed.
If you have a physical store for your business, would you hire a novice painter to paint your store front? In the same vein, it’s essential to hire a professional web design Nantwich agency.
When it comes to the Internet, there are no second chances. So make sure you get your website right the first time.
Make things easy to find – Make sure that the most important pages of your website are easy to locate and find. Do not leave things to chance. Present your important content and pages in a manner that your visitors can find them easily. If this becomes a chore for your visitors, they’re going to bounce out of your website in no time.
Be it buying or contacting you; make it easy for your visitors.
Be Goal Oriented
A stunning design gets your visitors’ attention. But that’s enough. Your website’s design must be conversion-focused.
Sounds complicated? Let’s break it down.
Your website exists because you want visitors to take certain action. You are aiming to get your visitors to a particular goal on your website. So always stay focused around that specific goal.
It could be:
- Asking visitors to fill in your contact form
- Getting them to sign up to your newsletter
- Enticing visitors to sign up to a risk-free or a free trial
So how do you achieve this?
By placing a clearly outlined call to action (CTA) at important spots on your page including at the top of the page, on the footer, in the sidebar as well as in a popup.
Be SEO Ready
It is essential to keep the search engines happy. After all, you won’t get an opportunity to convert if you do not have visitors to start with. So be sure to invest in a mobile responsive website, and ensure every page of your website is optimised for your target keywords.
There are a lot of on-page SEO factors that need to be considered for effective results. Your web design Nantwich agency will be able to help you.
Are you ready to build a conversion-focused website for your business? Contact Web Design Nantwich right away.